The Third Way of Story

In today’s world we are never short of access to a story. Daily in the media, the movies, gossip with friends; stories are far and away our most powerful form of communication.
But which ones are true? And which ones are useful and remembered?
I love this quote:

The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in. —Harold Goddard.


Goodard hits the nail on the head, because what we care about, believe in and act on are the stories we create about ourselves and the world.

We don’t run our lives on statistics, much as we would like to think we are that straightforward, we base what we do on the story we have created about the world that may run completely at odds to logic.

My point is that a lot of stories that are told are setup to make everything black and white. This is good, and that is bad. That is a win and that is a loss. But it is the story of the win or loss, or the triumph of good over evil, or the reverse that is remembered.

To create a story that will be remembered and acted upon requires an x factor or a ‘third way’. This is the soul of the story, the heart of it, where you inject what is moving and transformational into the story. This can be quite simple. It may be your reflections on looking at a beautiful flower in the garden, or your sudden rage at another driver on the road. Your honesty, your heart and soul if it is evident in the story will have it be compelling Tricky, Titilating and Tstories are a dime a dozen in the media, but the ones that sustain, like a beautifully sung note will have the heart and soul that makes up the Third Way of Story

The Balance of Story

Great thinking is dis-integrating.

We have become expert at compartmentalized thinking;

with the intellect for one task, from the heart and intuition for another.

Work, life, and family

are segregated and our thinking in these domains is often seperated. We have stopped

thinking holistically with all of our being.

In many indigenous cultures such as Maori, thinking was integrated. Learning a song or a

game was part of learning survival skills. Oratory and rhetoric integrated strategic thinking,

heartfelt emotion and integrated oneʼs self with people and planet.

Story telling was an art and a science. To re-integrate our thinking embracing story to

communicate powerfully will be the way of the future.


Working with stories weaves our values and actions. Story has the power to work at so many levels, to engage both hearts and minds, left and right brains, yin and yang, intellect and soul. Stories hum along our neural pathways like nothing else. Maybe as part of our evolution we can become the age of story, where lore meets law, fiction meets fact, and our values live, and we soar.